Royal Bank’s new slogan “Choose a worthy cause, You”. At first i was insulted by my bank sticking this new ad campaign in my face. Like gamblers and drug addicts, i spent alot of money in my early 20′s (university), and now the very same people who’ve been holding my head underwater with massive debt are telling me that i truly am a charity case.
Then i looked at it another way. This slogan is meant to encourage people to invest for retirement, in other words, give their money to the bank in trust. Banks, of course, profit by investing the money they’ve been entrusted to hold; more assets means more profit. The slogan is encouraging you to give money to the bank, helping them profit. So lets recap:
A worthy charity = investing at RBC.
Giving money to the bank, is the same as giving it to a charity. Wow.
Please go out and find someone who could actually use your help, you and the bank will be fine financially (unless you’re a teller). For me: on the weekend i volunteer my time reading bedtime stories to insurance agents and I bake a banana bread for the TSX every other Thursday.
Tags: account, ads, advertisement, advertising, banking, banks, crooked, debt, donate, finacial, fund, greed, invest, investment, investments, lender, lending, loan, loans, misleading, money, poor, profit, rich, saving, savings, unfair, wealth