Remember the Fox slogan. “Green it, Mean it” with the ‘O’ of Fox being both a leaf and a green earth. They’re a waste management company right, oh wait a manufacturer or uh. . ..they have something to do with environmentalism right? Advertise only environmentally sound products, environmental shows?
See my blogs on language, it happens to symbols as well. There was a time when having a green logo with a leaf or an earth indicated an environmentally skewed product/company. Big companies looking for an image boost picked up on the positive public mood towards environmentalism and stole the green leaf and the green earth. It means pretty much nothing now, as corporations with no actual environmental commitment rape all remaining meaning from these symbols.
Now the companies that actually do try and be environmental have no simple way to set themselves apart from the giant wasteful conglomerates, … I suppose that was the plan all along.
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