Remember the Fox slogan. “Green it, Mean it” with the ‘O’ of Fox being both a leaf and a green earth. They’re a waste management company right, oh wait a manufacturer or uh. . ..they have something to do with environmentalism right? Advertise only environmentally sound products, environmental shows?
See my blogs on language, it happens to symbols as well. There was a time when having a green logo with a leaf or an earth indicated an environmentally skewed product/company. Big companies looking for an image boost picked up on the positive public mood towards environmentalism and stole the green leaf and the green earth. It means pretty much nothing now, as corporations with no actual environmental commitment rape all remaining meaning from these symbols.
Now the companies that actually do try and be environmental have no simple way to set themselves apart from the giant wasteful conglomerates, … I suppose that was the plan all along.
Tags: ad, ads, advertisement, advertising, business, companies, company, conglomerates, environment, environmentalism, Fox, image, images, language, logo, logos, market, marketing, meaning, media, media companies, messages, misleading, misled, news, News Corp, Newscorp, positive, pr, public relations, rupert murdoch, symbol, symbology, symbols, terminology, trick, tricks
May 9, 2009 at 2:48 pm |
i think it was an earth day thing, but they didn’t bother with it this year. maybe the earth is no longer cool enough to sell FOX.
this was a fixed up old post from my myspace blog.
later dudes
May 9, 2009 at 3:35 pm |
They should have used a pot leaf. It would have catered to their audience a little more. I don’t think there’s a lot of avid Fox viewers that give a rat’s ass about the environment. Unless Dr. Phil says it’s cool.
May 9, 2009 at 4:06 pm |
the pot plant, the rats ass, the fox viewers- its all part of the environment, but i don’t think aliens qualify so i’m not really sure what Dr. Phil gets classified as.